On Sale

Yesterday I went to a Super Target just to look around. I was not looking for anything. I did not need anything. I just went to look. I was casually walking from department to department just looking at all the different idems. When I got to the bedding department, I noticed that all the packages of sheet sets had special little red tags that said Clearance. All of a sudden I became more interested in what I was looking at. I looked to see if there were any 600 TC sheet sets in Full size. There was a set. In a color I like. And they were marked at $29.98. It was a great sale price. A price I could not pass up. I bought those sheets. Not because I wanted them or needed them. I bought them just because they were on sale. And I just could not pass up that price.

Today a new H.E.B. Plus grocery store uponed in my neighborhood. In celebration of opening day they had many idtems on sale. In the meat department they had briskets on sale. There were several cold chests filled with briskets. Each chest had a large crowd of adults around them clamoring for the best priced brisket. They were tossing them about and grabbing at them and pushing and shoving each other like kids at a box of toys. All because the briskets were on sale.

As I made my way to the exit, I passed shopping cart after shopping card filled to overflowing. The items where all whorthwile. But I doubt any of them were being purchased purely out of need. They were all on sale. They were all marked with a price that the purchaser simplly could not pass up. The items on sale were calling to the people in the store. The items were exercising a power over all the humans in the building. The power of being on sale.

I am aware of the power of persuasion and the power of the impulse. I make a conscience effort to guard myself agains these powers. I exersice discipline and control. But every know and then, I give in. I find I cannot resist the call of "on sale."